Natural Capitalism is really about what happens when the limiting factor to human wellbeing is not human capital, you know, roads and highways and hospitals, but actually natural capital. Not that we should monetise them, but we should recognise them as being extraordinarily valuable. Schumacher didn’t coin the term, but he used the term ‘natural capital’ to refer to all those things out there, resources, resource flows, ecosystems, services that aren’t on anybody’s balance sheet. It’s about natural capital and has nothing to do with capitalism! But it’s purposely titled in order to ensnare people! My leftist friends go “aargh!”, but there’s no such thing as natural capitalism, not in the way that people understand it. The Ecology of Commerce, The Next Economy, Growing a Business, Natural Capitalism – which, by the way, is not about capitalism. In the process of doing that I’ve written a lot about it. For me business has always been a way to make something happen in the world that isn’t happening that should happen, as opposed to how you sell or make money, that’s not been so interesting to me. My first business was sustainable agriculture and natural foods, and I went into that business for the same reason you eat the food, which is to try to change both myself and where and how food is grown, and learned a lot. But also writing about the environment and business, because I have been in business all my life. I’ve been writing about the environment since…I can’t remember when, 1973? So 40 years now. I began by asking him to introduce himself to readers who may not have come across his work before. You can either listen to or download the podcast, or read the transcript below. We discussed growth, change and the power of action. I took the opportunity to grab some time for an interview. I met up with Paul Hawken at the Where do we go from here conference in Rheinbeck NY. Whether you are an individual, community focused or a national government, Regeneration is a call to arms to mobilise against the degradation of our planet in order to safeguard the future.NOTE: Images in this archived article have been removed. The solutions, techniques, and practices detailed are doable, science-based, and comprise a precise and unequivocal course of action.

This new book offers a guide to what each of us can do-should do-to make changes in the ecological, social and economic and transform the climate crisis in a single generation.įrom land to ocean, food to industries - Regeneration proposes an extensive menu of actions that provide the means to radically reduce individual and collective impacts. Where Drawdown focused on modelling the most effective, known solutions to global warming. Since its publication in 2017, Drawdown has become a key reference work in environmentalism, around the world.

Regeneration paul hawken review